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WHO WE ARE.

DI Store. delivers excellence in brand experience.

We combine our expertise in next level design, execution, operations and digital. Our perspective to innovate is always from the eyes of the customer to create an engaging and integrated customer journey, through visual, digital, spatial and communicative expression.

We integrate our hands-on and long-term global experience into successful design and project execution. We create immersive physical and digital retail experiences, to optimize performance, consumer engagement and brand desirability.

As a subsidiary of Digital Innovation AG we leverage the capabilities of the full DI Group to the advantage of our customers where needed.

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WE CREATE
UNFORGETTABLE

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OUR EXPERTISE.

DESIGN

We design spaces & product presentations for breathtaking experiences in B2C & B2B.

EXECUTION

We execute projects

through all phases depending on customers needs.

OPERATIONS

We ensure operational excellence for sustainable performance.

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DIGITAL

We leverage the power of digital tools and solutions where needed.

FULL-SERVICE APPROACH.

WAREHOUSING

DESIGN

Concept creation & visualisation Furniture catalogue
Guidelines (VM, Layout Planning)

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DI STORE FULL-SERVICE APPROACH

 SAVINGS FROM END—

TO-END PROCESS SYNERGIES

FULL SCOPE INCL. IN PRODUCTION  /DELIVERY COST*

DEV‘T & ENGINEERING

Design direction

Cost-saving levers

Functionality and feasibility

Prototyping and modelling

Construction drawings

Store layout plans & 3D renderings

PRODUCTION & LOGISTICS

Best-in-Class „glocal“ production facilities across Europe, Asia and America.

Customs clearance and transportation

LOCAL CONSTRUCTION &
INSTALLATION

General contractor works

Planning permissions

Local installation teams if required

ROLL-OUT &
SCALE

Tools and Guildeines for standardized roll-out.

Cost-reduced bulk production based on rolling project forecasts

Local storage of shop components for fast project delivery

Fixture Re-Use Online Platform

*Design direction, store layout plans, value engineering and construction drawings included in project production costs. 

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OUR SERVICES.

01

STORE CHECK & OPTIMIZATION

Customer journey review (incl. all touchpoints) to experience „status quo“ and identify optimization potentials – by store checks and/ or workshops.

Review of existing tools & processes of current defined standards to optimize efficiency, streamline and fast-track processes. 

02

BRAND EXPERIENCE SPACES  |  B2C

Creation and refresh of brand experience spaces. Development of next level design concepts and delivering of newness at the POS – for all retail/ customer experience channels (e.g. flagships, stores, shops, POS displays, pop ups, outlets etc).

Creation of next level window design & VM concepts to ensure permanent newness & brand impact - from creative design to execution management.

03

PRODUCT EXPERIENCE SPACES  |  B2B

Creation of next level brand presentation and product experience at all B2B-relevant touchpoints (e.g. showroom, demo stores, fan shops, events, etc).


Delivering of next level product impact - from creative design approach to execution management.

04

CONCEPT ENGINEERING, GUIDELINES & PROCESSES

Design engineering of existing concepts/ designs – to identify cost saving potentials, create synergy effects and optimize roll-out feasibility (costs, timeline and quality).


Delivery of required guidelines and tools that allow the brand to enable the teams and to establish scalability and consistency across the organization.

05

STORE & SHOP CONSTRUCTION SERVICES

CAD layout planning support - layout planning according to the defined planning standards (e.g. preliminaries, executives, furniture drawings etc).


Support in project roll-out considering project and construction management - delivering into defined targets (e.g. budget controlling, timeline).

06

3D TOUR & DIGITAL TWIN

Creation of an immersive digital 3D twin of a property. Enables a walk-through in digital form for clients, and provisioning of digital assets such as videos, images and guided tours.

Integration into websites and Google. Conversion of the digital twin into 2D CAD DWG data.

Learn more

This is our core offering. We are always open to adapt our services to the specific needs and requirements of your clients.


We are always ready to take on new challenges and change our approach when necessary to deliver a better result for you.

MAREN STRAUBINGER.

RETAIL DESIGNER

CREATIVE. INNOVATIVE. TEAMPLAYER.

Over 15 years of experience in retail design and customer journey creation in leadership positions. More than 10 years in international projects & construction management.

// 
Design
// Layout Planning
// Project Management

Maren Straubinger

OUR CLIENT PORTFOLIO.

We work with global brands and small & medium sized business to create unique B2B & B2C experiences.

For more information on our project references click here!

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and many more ...

... possibly you?

WHY WORKING WITH US.

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STORE EXECUTION EXCELLENCE 

From Pilot to Roll-Out

We seamlessly transform design concepts into high-quality executed physical stores.
Leveraging our deep operational expertise, we ensure timely and cost-effective implementation of store roll-out roadmaps based on scalable frameworks for consistency and efficiency.

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BEST-IN-CLASS "GLOCAL" PRODUCTION 

Quality & Affordability

Our clients benefit from our global network of top-tier production partners for premium quality at competitive prices. Our extensive connections and decades of experience guarantee the best standards, even for single or individual projects.

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RETAIL CONCEPTS DESIGN & DEVELOPMENT 

Brand Impact x Performance

We elevate your brand with cutting-edge retail spaces designed for optimal performance and engagement. With over 40 years of brand-side understanding and experience, our holistic approach combines design, digital, sustainability, and operational excellence for an unmatched customer journey and value-add focus.

For Retailers looking to maximize the customer experience in their physical stores

As store layouts can significantly influence customer behavior, together with our clients we deliver store designs which lead to better customer interaction with products, ultimately driving sales and engagement.

For Brands and Retailers that aim to adapt to the evolving role of the store in the digital age

We help you integrate your physical and digital presence, creating seamless experiences for customers both in-store and online.
 

For Retailers focused on sustainability and innovative store design

We prioritize environmental responsibility and cutting-edge design elements 
 

For Brands looking to create an immersive representation of their brand in their retail spaces

We help you to showcase your brand's identity and story, ultimately enhancing the customer experience.
 

For Brands interested in organizing pop-up shops, launch events, or other temporary retail experiences

We are experts in designing dynamic, short-term retail spaces that create memorable impressions on customers.

We create immersive, engaging, and innovative retail experiences that can enhance brand's desirability and performance, both in physical and digital spaces.

GET IN TOUCH.

DI Store.
Bamberger Straße 9b

63743 Aschaffenburg / Germany

Tel.: +49 (0) 6021 62 507 0

Fax: + 49 (0) 6021 62 507 19

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